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SEO In 2015 – New Methods In Optimizing Content

Sean Jackson of Copyblogger recently said, “SEO is dead.” He continued, “not the practice, but the term.” Jackson felt, rightly so, that in recent years SEO had come to stand for the spammy, often unethical practices of sneaky “black-hat” SEO practitioners.As Google has cracked down on these practices and as consumers have moved to other avenues of finding content (social media sites, blogs, aggregators, etc.), SEO has been swallowed whole by a much broader set of necessary considerations. 

Jackson readily admits that many legitimate SEO best practices are still not only relevant but are highly effective with the rising importance of all forms of content.Instead of simply declaring SEO dead, Jackson argues that it should be incorporated into a new, more comprehensive framework for outlining the necessary approach content marketers should take to promoting and building content effectively — a framework he dubs OC/DC, or optimizing content for discovery and conversion.OC/DC is a more holistic and goal-driven approach to content marketing. SEO’s narrow focus not only does not address all the avenues through which consumers now discover content, but its tight constraints also can negatively influence the content creation itself.The rest of this article will highlight various strategies and guidelines, showing you how to optimize website content for SEO, discovery and conversion in the coming year. 

Readers First, Algorithms Second:

Google has made it crystal clear that it will always favor content that is valuable to people over content that is written primarily to rank for Google. Not only have they emphasized this over and over on their blog, they’ve made dozens of changes to their search algorithm that reflect this decision.There are certain SEOs (the ones who don’t seem to heed Google’s warnings) that live in constant fear of the next Google algorithm change. The reason for their concern is that the content they produce and the SEO tactics they use, in large part, pander to Google’s algorithm changes instead of actually suiting and serving real readers.Creating quality content is hard, and these workarounds and hacks can seem like tempting avenues to high search engine rankings. However, constantly having to pick up the pieces when Google penalizes your efforts is probably more costly in the long run.That’s because creating quality content from the outset might require more initial effort, but will all but guarantee that you will be immune from Google’s constant updates and very well might be helped by them. That’s because your content will be the material that Google hopes to promote instead of the keyword-stuffed spam their engineers look to punish.As we will discuss later, many SEO best practices are still very much necessary in ensuring your quality content gets discovered, but these optimization considerations are much better reserved for after you focus on creating high-quality, targeted content created to serve your audience.

 

What Is Quality Content?

Before you even begin strategizing on how to make quality content, you need to pin down exactly what constitutes high-quality content in the first place. This is a daunting task, but luckily Google provided a wonderful outline of what they see as indicators of quality content.

The format of the linked blog post is a series of questions, as seen above. The one question of particular relevance to this discussion is:Are the topics [on your site] driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?”This question is so important because any rubric for judging quality content will be intimately linked to the readers and audience you are attempting to reach and appeal to. The first stage of content planning and strategy should be to seriously consider your audience and their genuine interests.

 

Know Thy Niche:

Every business or product has something unique about it. Even if you are competing in a crowded space, if your business has enjoyed any kind of success it’s because you’ve offered something that no one else has. Whether it’s a focus on cost-savings, or a quirky sense of humor, or an emphasis on professionalism. Any one of a variety of factors can be identified as part of your brand’s true story.As a content marketer, your goal is to create content that appeals to your audience in a way that mirrors the appeal of the product this content marketing is calling attention to. In fact, a smart content strategy can naturally lead to conversions if it is appropriate to your product.The more you can narrow down the unique appeal of your product or service, the more likely your content is to appeal to the “genuine interest of your readers.” Considering these are the very words that Google used, any content marketing that makes good on this goal will likely be favored by Google’s current and future algorithms.The Quicksprout blog has put together a wonderful step-by-step guide to developing a content strategy based on a unique set of customer interests. This guide is quite in-depth but the main ideas are fundamentally simple.

• Find a niche that is narrow enough to be unique, but broad enough to meet your business objectives.
• Locate your ideal customer within this niche and discover what blogs they read, what social sites they use, what kind of events they attend, etc.
• Create a persona reflecting this average customer and try to gain an understanding of their demographic makeup as well as their psychology, beliefs, etc.
• Use this persona as a guideline for focusing your content marketing efforts.

What makes this approach so powerful is that it makes discovering and appealing to you customer’s genuine interests a central focus. This aligns your content with the goals of Google and other search providers.So even though this is not “SEO” in the sense that the term has come to be understood, creating content from a plan that looks like this will certainly go a long way towards optimizing your content for discovery by search engines.

 

Semantic Search and Concepts Over Keywords:

Further reinforcing the importance of this kind of content creation strategy, and the SEO benefits it can translate into, it’s important to understand Google’s recent focus on something called semantic search.Semantic search takes the often fragmented, non-specific search terms people naturally use and attempts to parse them and extract a more robust meaning. In simpler terms, Google has begun to focus on taking a string of basic, broad keywords and teasing out the core concept they all belong to.

This is important for content marketers because it diminishes the overall importance of isolated keywords in determining search rankings.As Google’s algorithms move to favor concepts, this gives content creators more freedom to tailor content to their audience’s genuine interests without having to worry about this content being buried under results that rank highly for isolated keywords searchers commonly use when they are looking for content.Instead, focus on covering a few key issues of importance to your audience with each piece of content you’re creating.“The search results are now showing fewer individual pages for similar results,” said Murray Newlands, marketing expert and author of “How to Get PR for Your Startup: Traction.”

“The reason behind it is that Google is trying to work out the meaning of pages and favoring pages that answer several questions a person may have,” he added.“The implication of this new approach is that, as a marketer, you need to produce longer content that answers several possible search queries, queries that include data points would feed Google’s desire to understand details about the topic,” said Newlands.Since the incorporation of Google+ and personally tailored search results, a focus on keywords, links, and anchor text has become less important than making sure your overall site, and each piece of content on your site, addresses and has authority on certain concepts — especially multiple topics within your niche.

 

Building Authority and the Four Vs:

Now that I’ve highlighted the importance of defining your niche for SEO, and how to develop and plan quality content tailored to that niche, there is one important piece of the puzzle remaining. The aim of all your separate pieces of content, as well as your overall content strategy, should be to ultimately build authority for your site in a certain topic.

Authority has always been a component of Google’s search. Even in the most rudimentary iterations of Google’s PageRank algorithm, outbound and inbound links were used to gauge authority.However, as Google has moved more toward personalization and semantic search, authority on a narrower subject has become not only more important, but actually has become a lot less difficult to achieve. Especially if you define a niche well enough and choose this niche appropriately for your business.In his book “Google Semantic Search,” David Amerland argues that the “four Vs” that govern big data processes can also be used to inform SEO and content marketing decisions (if you think about it, understanding Google’s search engine is nothing but a big data problem).

The four Vs are:

• Volume. This is the simplest of the four, but the amount of material you put out about your topic of choice will be a big indication to Google of your authority on the subject.
• Velocity. The overall frequency of your content will also give Google a hint as to your expertise. Posting once a week for a year, likely looks better than posting once a month over the course of four years.
• Variety. While you don’t want to venture too far with your content’s subject, covering a variety of areas within your niche of choice will signal to Google that you have authority on the topic.
• Veracity. Having content that is received well by readers (that is shared, talked about, etc.) is perhaps the strongest indication to Google that they should serve content from your site to readers interested in the concept you chose to focus on.

Focusing on making sure your broader content strategy satisfies the conditions of these four ideas will ensure that your individual quality pieces of content end up constituting search benefits that are greater than the sum of their parts.

 

“Traditional” SEO as the Final Step:

Once you have ensured that you have identified your audience, understand what interests them, are producing quality content for your niche, and are doing so in a way that is establishing your site’s authority, then you can start thinking about “traditional” SEO considerations.Traditional SEO is kind of like rainbow sprinkles. On a vanilla ice cream cone, sprinkles can improve the whole experience and can actually offer people additional value. But if you give someone just a pile of rainbow sprinkles, you won’t be giving them anything they really want and will likely just leave a bad taste in their mouth.

In much the same way, legitimate SEO best practices such as linking to other relevant posts within your blog, providing accurate keywords within headlines and anchor text, and properly tagging and categorizing your content can really offer a lot of additional value to readers.If these best practices are followed in addition to providing quality content that people want to read, then they will not only enhance the user experience, they will make this great content easier to find. However, if best practices are not incorporated into a broader content strategy they will likely do more harm than good.In fact, this is exactly what Sean Jackson was saying when he claimed “SEO is dead.” It doesn’t mean that these practices are dead, but if you’re not creating awesome content, they’re essentially useless.How do you incorporate key SEO tactics when creating content for your business? Share your experience in the comments below.

 Disclaimer:- All content provided on this article is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.

Does Your Blog Need a Sidebar?

Have you ever wondered if your blog really needs a sidebar? And if you need a sidebar, should it be on the left or right side?Sadly, the answer isn’t a simple yes or no. But with some testing, I’ve figured out the optimal layout for a sidebar on a blog.So, should you be using a sidebar? Well, it all depends…
 

Does your blog need a sidebar?

People come to a blog to read content. Their main purpose is to devour your information and ask you questions through commenting.If they really like your content, they may share it on the social web, but you don’t need a sidebar for that. You can add social sharing buttons throughout your post or use plugins like Flare.So, what’s the purpose of a sidebar? Well, it’s an area you can use to promote products or services as well as to get users to do anything else you want.I’ve found that including your bio on every page of your blog, within the sidebar, is a great way to connect with your readers. This helps build a loyal community, which is the main reason I have a sidebar.Sure, you can add a bio at the bottom of each of your blog posts, but you have to keep in mind that most people don’t read your blog posts in their entirety. And adding it to the top of each blog post is distracting as people are mainly coming to your blog to read the content—they don’t want to continually have to read about you before they are able to get to the content.In addition to that, if you are trying to get repeat visitors, a sidebar is almost a necessity. Why? you may ask. Because within it, you can put links to all your social profiles and add an email opt-in box.If you don’t think it is effective, just consider the fact that Quick Sprout received 145,971 visitors from email over the last 30 days.

That’s not too shabby. Plus, you have to keep in mind that a lot of the emails have been collected within the sidebar. For that reason alone, I have a sidebar.And the best part about having a sidebar isn’t even the email traffic. It’s the ranking lifts it provides in search engines.Look at the Quick Sprout sidebar…what do you see?I link to all the popular guides and posts on Quick Sprout. Why do you think that is? It helps pass search engine juice to all those pages, and it causes them to rank highly in Google. For example, if you search for “online marketing,” you’ll notice that this guide ranks on page one.

 

Should you always use a sidebar?

Although I recommend using a sidebar, you don’t need one on each of your pages. For example, the homepage of Quick Sprout doesn’t have a sidebar, nor does this page.Consider not having a sidebar on the pages you are trying to improve conversions on or make money from. Why? Because it makes people focus their attention on the area you want—the area where you make money.So, for my “money” pages, I tend to have no sidebars.Also, for any page that has a defined goal, you should consider removing unnecessary distractions such as a sidebar. For example, with my guides, my whole goal is to get you to read each of them from cover to cover. That’s why you won’t find a sidebar on my guides.The majority of your blog pages should contain a sidebar. For the pages that are focused on a specific goal, consider removing it as it will help boost your conversion rate.

 

Should you place your sidebar on the left or right side?

I’ve actually tested this one a lot. I prefer the look of a blog where a sidebar is on the right side, but it tends to convert better when it is on the left.Here’s what I learned…When you place your sidebar on the left-hand side, you will get more email opt-ins, and more people will read your bio and do whatever else you promote through your sidebar. But you will also get fewer people to read your content.I’ve found that having a sidebar on the left side of Quick Sprout causes a 9% drop in people reading the blog posts. On the other hand, it increases the number of sidebar opt-ins by 13%.Overall, I decided to place my sidebar on the right-hand side even though it generates 13% fewer opt-ins.Why did I do it anyway? Because it increased the number of blog post reads by 9%. In the end, the purpose of a blog is to educate you through content… so why would I take that away?In general, you should consider keeping your sidebar on the right-hand side even though it will cause fewer conversions. People are coming to your blog to read, so your primary goal should be to make your content as easy to read as possible.

 

Conclusion:

If you don’t have a sidebar on your blog, you should consider adding one right away. And if you already have one, make sure it is on the right side and contains important elements such as email opt-ins and your bio.If you are running a corporate blog, instead of your bio, you can always put a quick blurb about your company in the sidebar.Lastly, you don’t want to have a sidebar on every page of your blog. Consider removing the sidebar from the pages you want to boost your conversion rate on.

Disclaimer:- All content provided on this article is taken from Neil Patel blog www.quicksprout.com for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.

How to Grow Your Blog Traffic by 20,000 Visitors a Month

Around eight months ago, I started a new blog in the marketing realm. When I first started out, my traffic was flat.But around four months ago, I figured out a process that has allowed me to grow my traffic consistently—a process I could replicate. I am now at a point where I am adding about 20,000 new visitors each month.Best of all, I’ve been doing it without spending a dollar on marketing.The tactics I’ve been using will work for anyone. They work so well that the results I’m experiencing with my nutrition blog are even better, which is crazy since I don’t have a brand in that space and I don’t have many assets I can leverage to help it grow. (I’ll be updating you in a week on my journey to $100,000 monthly income).So, how did I achieve those results, and how can you gain similar ones? 

 

Collect emails:

I’ve mentioned this in the past, but chances are you still aren’t collecting emails from your blog. Other than search traffic, it’s the most consistent form of traffic you can get.Just look at NeilPatel.com. Here is the email traffic I’ve received over the last 30 days:

 

That’s not too bad, considering my list size is currently at 3,612.So, how do you collect emails? The simplest ways are through page takeovers, interstitials, sliders, and bars. The beautiful news is you don’t have to be technical to use any of those features…you can just use Hello Bar, which is free.

In addition to using Hello Bar, you should consider using Thrive Leads, which allows you to offer bonus content.For example, if I wrote a blog post on 11 marketing tips that will double your traffic, the bonus content could be two extra tips that weren’t mentioned in my post. In order for you to receive that bonus content, you would have to give me your email address.Sure, this type of email collection takes a bit of time, but it will account for 50% of the emails you collect.Once you have a list, every time you write, email to your list subscribers letting them know about your latest post. Here is the email template I use:

Subject: Title of your blog post
Hey,
I just wanted to share with you the latest [Insert your blog name – and make this a link to your post] blog post. Let me know what you think.
[Insert the title of your blog post – and make this a link to your blog post]
[Insert the first paragraph from your blog post]
[Insert the second paragraph from your blog post] Click to continue [make the “click to continue a link]
Thanks.
[Insert your name].
P.S. [Add a promotional message here]

Just in case the template is confusing, here is an example of a recent email I sent out, based on this template:

Hey                                                                                                                    I just wanted to share with you the latest Quick Sprout blog post. Let me know what you think.Why You Need a Social Media Calendar and How to Create One.You’ve heard of social media calendars before, but do you know what they are and how to use one?Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web. [click to continue]

Thanks,
 Neil.
 P.S. If you want to see how I can help you grow your traffic and revenue, go here.

Write extremely detailed content:

The average blog post on my NeilPatel.com blog ranges from 4,000 words on the low end to 8,000 words on the high end.I know what you are thinking: that’s a lot of text. And it is.On top of that, each post contains tons of screenshots and images. If you don’t have time to add images, you can always pay someone to do it—like I do.But just look at my search traffic for the last eight months:

• September – 2,017 visitors
• October – 3,952 visitors
• November – 4,087 visitors
• December – 5,572 visitors
• January – 9,029 visitors
• February – 13,783 visitors (only 28 days in this month)
• March – 20,543 visitors
• April – 24,540 visitors (projected)

How have I been able to increase my search traffic on a consistent basis? Is it link building? Nope!It’s purely by writing extremely detailed content. This allows me to get ranked for thousands of long tail keywords that aren’t competitive.If you are going to write content, consider writing extremely detailed content. Write something so detailed that people wouldn’t dare to copy you—that’s when you’ll know you have done a good job.

 

Building a fan base:

Fan base? I know what you are thinking: why would anyone want to be your fan, right?Well, you need to stop thinking that way. Everyone has fans.How do you build a loyal following? You can start by trying to help everyone out. I know I’ve mentioned this in the past, but are you actually responding to each and every comment you receive on your blog?Probably not…And when your readers email you, are you taking the time to email them back? You should care about your readers and do whatever is in your power to help them out. And they will keep coming back.Just look at Randy, who comments on every single NeilPatel.com blog post:

He continually comes back because I truly care to help him. And sometimes he helps me out by pointing out things I wasn’t familiar with.

 

Strike partnerships:

Business development may not sound sexy, but it works well. There are already people in your space with whom you can potentially work because they are not your direct competitors.For example, I just struck a deal with Cyberchimps, who provide WordPress themes. Some of their themes are paid, while others are free.Together, we will be offering more marketing-friendly themes—not just from a code perspective but also from a design perspective. It will take six months for this deal to fully go live, but once it does, it will help me generate more traffic.This partnership will allow them to attach “marketed by Neil Patel” links to the bottom of each of their themes. To ensure that I don’t get penalized by Google, the links will be “no-followed,” but they still should drive good referral traffic.How did I get this deal? And, more importantly, how can you get a similar deal? Well, I emailed around 30 people in the space telling them that I have an idea that will help them grow their businesses faster.Some people responded, while others didn’t. I got on the phone with those who responded and pitched my idea to them. I broke down how it would separate them from other theme providers, and I even explained the benefit to me.Once I had all the conversations and a few people said yes, I decided with whom I wanted to work.

Write more often:

I used to publish blog posts on NeilPatel.com once a week. Over time, I ramped it up to twice a week.Here is my monthly traffic when I was posting once a week:

 

And here is the traffic after I started posting twice a week:

As you can see, the more frequently you post, the more search traffic you will receive, assuming your content is high in quality. My goal is to ramp up my personal blog to three posts a week as that will help me hit the 100,000 monthly visitor mark really fast. The only issue is finding the time…

 

Conclusion:

Growing your blog traffic doesn’t have to be rocket science. Follow the steps above, and you too will be able to get more traffic.Sure, your growth rate may not be as rapid as mine (as I am able to leverage my name to get certain deals done), but still—you should see more traffic.If you had to pick just one thing to follow, consider writing long, detail content. What I learned by blogging on NeilPatel.com is that content that’s between 4,000 and 8,000 words does extremely well in search engines.

Disclaimer:- All content provided on this article is taken from Neil Patel blog www.quicksprout.com for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.

How To Be A Successful Marketer If You’re Not Super Smart

I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there.So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to learn from others.Here’s the process I used to become a great marketer, and here is how you can follow in my footsteps:

 Don’t be afraid to bug people: 

When I first started out in the world of online marketing, I didn’t know anything about it. I didn’t know how to edit HTML; I thought MSN was a bigger search engine than Google; and I had no idea where to start.But the one thing I did know is that there are marketers out there who are already good. Or if they weren’t good, they at least knew something, which is better than nothing (which is how much I knew back then).What I did was I Googled terms on the web that were competitive in the marketing space. For example, I may Google “seo company” as a lot of the people who rank for those terms are small businesses.

 

What you want to do is click on the listings of companies that look small, call their numbers, speak with the founders of the businesses, and offer to work for them for free in exchange for knowledge.You’ll be surprised how many people will take you up on this offer. All you have to do is help them out part-time for a month or so, and you’ll be able to soak up a lot of their knowledge.

Pay to learn:

Another thing I did when I started out was I paid a few companies to help me with my website. One of the businesses was Stepforth, and the other was SEO Matrix.I paid them each a few thousand dollars and soaked up all their knowledge and tactics. Back then, I was mainly trying to learn SEO, but you can do the same for content marketing, social media marketing, paid advertising, etc.When paying other companies, make sure you are picking those with good reviews and no BBB complaints.I picked those two companies over 10 years ago because they both used to rank well on Google for competitive terms. To me, that showed that they knew what they were doing.

Network with experts:

One of the best things I did when I was younger was attend industry conferences. It was one of my best investments—and still is. From Search Engine Strategies to SMX, there were tons of conferences back then, and there are even more now.When I was at these events, I did attend the sessions, but that didn’t help me learn much. Instead, I made sure I stayed at the conference hotel and spent as much time at the bar as possible.Every time I recognized a speaker (most conference sites list their speakers with their photos), I would buy them a beer and food. It was very rare that someone would turn me down.When buying these experts beers and food, I never really picked their brains or tried learning from them. Instead, I just did some small talk and chatted about anything that was of interest to them.This helped me build friendships with industry experts. I then traded contact information, and I would follow up after the event and pick their brains from time to time.This one tactic led me to learn how to build links, how to write sales copy that converts, and how to leverage Reddit. Heck, it even helped me build friendships with a few Reddit power users, and they gladly submitted my content for free.

 

Learn multiple trades:

Marketers specialize in different tasks. For example, some are great at SEO, while others are better at content marketing or conversion optimization.So I would find experts who were the best at each of those skills.The way I would learn from them isn’t by just reading their blog content, but by dissecting their own marketing.For example, Frank Kern is one of the best copywriters I know of. So instead of just hearing him speak at conferences or reading his blog posts, I subscribed to his email list and eventually bought his products. It’s not because I wanted the products, but because I wanted to learn how he is selling.And by going through his sales funnels, I am able to learn the tactics he is using.Now imagine doing that with every expert within your space. You’ll end up learning a lot.For example, Frank indirectly taught me about copywriting. Column Five taught me about infographic marketing. Patrick Gavin from Text Link Ads taught me how to build links. Brian Clark and Darren Rowse taught me how to blog.If you want to learn from the best, don’t just read their stuff. Analyze how they market to you and others. You’ll learn way more from that than you will from their blog content.

Practice makes perfect: 

You won’t ever become great by just reading and analyzing other marketing campaigns. You have to put what you are learning into effect.How do you do this? You start a website, and you market it yourself. When doing so, set goals such as hitting certain traffic numbers each week or each month.Or you can start off with something even simpler such as writing a blog post once a week.If you don’t practice on your own site, you won’t learn how to execute fast. The key with this approach is to set timelines.For example, with my NeilPatel.com blog, my goal was to reach 100,000 visitors within 12 months. At this pace, I’ll achieve it within 10 months, if not 9. How? Because I keep pushing myself to execute faster and gain more visitors.My goal this month is to hit 80,000 visitors, and next month—100,000. Who knows if it will happen, but setting aggressive goals continually pushes me to think of creative ways to grow my traffic.

Don’t be afraid to experiment: 

Experimenting is what will help you sharpen your skills and stand out from the crowd. By doing crazy marketing experiments, not only will you learn more but you will eventually stumble upon some ideas that will revolutionize your marketing.For example, I’ve experimented with Instagram; I’ve played around with lifestyle marketing; and I even adjusted how I dressed.And now I’ve been playing around with bus ads, which I should write about soon. In addition, I’ve been toying around with marketing automation a lot.For example, having you to opt in to receive my emails allows me to send you a customized email that tells you that I wrote a letter just for you. But because I don’t have your mailing address, I’ve emailed it to you instead.So assuming I know your name, I end up adding an image to the email with me holding up an envelope with your name on it (I dynamically add your name to it).

Then in the email, I link you to this letter, which pitches you my services.If you read the letter but don’t complete the purchase, I follow up with an email that contains the subject line “About Neil Patel.” The sender of the email is one of my co-workers, Nate. He politely mentions the fact that you have read the letter but didn’t complete the transaction and asks you if there is anything wrong.He mentions that he is my right-hand man and even includes this funny picture of us within the email to try to get you to click on this link.
 

 

Don’t be afraid of scummy industries: 

The marketing world, especially the online one, has a bad name. It’s mainly because of people who sell get-rich-quick schemes or who employ forced continuity.These marketers who are selling these products or breaking the law in many cases are creative. So I try to dissect everything they are doing and then take their creative marketing tactics and apply them to a legitimate business.By no means do I recommend that you follow in their footsteps and do anything unethical, but I do recommend that you learn the tactics they use and see if you can leverage them in an ethical way.I’ve learned a lot over the last year from the diet and brain pills industry as they have some of the most creative marketers I have seen. If only they applied themselves to legitimate businesses!…But that’s a different blog post.

 Attend exclusive events:

Some of the best marketing knowledge gets passed around at exclusive events. The people who attend these events not only teach you these tactics but they also help you implement them.For example, I met Frank Kern at War Room, which is probably my favorite marketing event, and he not only taught me about copywriting but he also gave me his copy and said I could use it whenever I wanted.If you attend normal marketing conferences, you will learn surface-level information and hear pitches to buy products and services. When you attend high-level events, you’ll learn specific marketing tactics that will help you grow your business.The hardest part about these events is getting in. Even if you have the money to attend (they are expensive), you still have to go through a long interviewing process to get in.

 

Conclusion:

The steps above are how I learned to be a great online marketer. They are so effective that I still leverage them.You don’t have to be the smartest person in the room to be a good marketer—you just have to be creative and learn how to execute fast. Once you get those two things down, you’ll be dangerous.

Disclaimer:- All content provided on this article is taken from Neil Patel blog www.quicksprout.com for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.