Around eight months ago, I started a new blog in the marketing realm. When I first started out, my traffic was flat.But around four months ago, I figured out a process that has allowed
me to grow my traffic consistently—a process I could replicate. I am now
at a point where I am adding about 20,000 new visitors each month.Best of all, I’ve been doing it without spending a dollar on marketing.The tactics I’ve been using will work for anyone. They work so well
that the results I’m experiencing with my nutrition blog are even
better, which is crazy since I don’t have a brand in that space and I
don’t have many assets I can leverage to help it grow. (I’ll be updating
you in a week on my journey to $100,000 monthly income).So, how did I achieve those results, and how can you gain similar ones?
Collect emails:
I’ve mentioned this in the past, but chances are you still aren’t
collecting emails from your blog. Other than search traffic, it’s the
most consistent form of traffic you can get.Just look at NeilPatel.com. Here is the email traffic I’ve received over the last 30 days:
That’s not too bad, considering my list size is currently at 3,612.So, how do you collect emails? The simplest ways are through page
takeovers, interstitials, sliders, and bars. The beautiful news is you
don’t have to be technical to use any of those features…you can just use Hello Bar, which is free.
In addition to using Hello Bar, you should consider using Thrive Leads, which allows you to offer bonus content.For example, if I wrote a blog post on 11 marketing tips that will double your traffic, the bonus content could be two extra tips that weren’t mentioned in my post. In order for you to receive that bonus content, you would have to give me your email address.Sure, this type of email collection takes a bit of time, but it will account for 50% of the emails you collect.Once you have a list, every time you write, email to your list subscribers letting them know about your latest post. Here is the email template I use:
Subject: Title of your blog post
Hey,
I just wanted to share with you the latest [Insert your blog name – and make this a link to your post] blog post. Let me know what you think.
[Insert the title of your blog post – and make this a link to your blog post]
[Insert the first paragraph from your blog post]
[Insert the second paragraph from your blog post] Click to continue [make the “click to continue a link]
Thanks.
[Insert your name].
P.S. [Add a promotional message here]
Just in case the template is confusing, here is an example of a recent email I sent out, based on this template:
Hey I just wanted to share with you the latest Quick Sprout blog post. Let me know what you think.Why You Need a Social Media Calendar and How to Create One.You’ve heard of social media calendars before, but do you know what they are and how to use one?Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web. [click to continue]
Thanks,
Neil.
P.S. If you want to see how I can help you grow your traffic and revenue, go here.
Write extremely detailed content:
The average blog post on my NeilPatel.com blog ranges from 4,000 words on the low end to 8,000 words on the high end.I know what you are thinking: that’s a lot of text. And it is.On top of that, each post contains tons of screenshots and images. If
you don’t have time to add images, you can always pay someone to do
it—like I do.But just look at my search traffic for the last eight months:
- September – 2,017 visitors
- October – 3,952 visitors
- November – 4,087 visitors
- December – 5,572 visitors
- January – 9,029 visitors
- February – 13,783 visitors (only 28 days in this month)
- March – 20,543 visitors
- April – 24,540 visitors (projected)
How have I been able to increase my search traffic on a consistent basis? Is it link building? Nope!It’s purely by writing extremely detailed content. This allows me to get ranked for thousands of long tail keywords that aren’t competitive.If you are going to write content, consider writing extremely
detailed content. Write something so detailed that people wouldn’t dare
to copy you—that’s when you’ll know you have done a good job.
Building a fan base:
Fan base? I know what you are thinking: why would anyone want to be your fan, right?Well, you need to stop thinking that way. Everyone has fans.How do you build a loyal following? You can start by trying to help
everyone out. I know I’ve mentioned this in the past, but are you
actually responding to each and every comment you receive on your blog?Probably not…And when your readers email you, are you taking the time to email
them back? You should care about your readers and do whatever is in your
power to help them out. And they will keep coming back.Just look at Randy, who comments on every single NeilPatel.com blog post:
He continually comes back because I truly care to help him. And
sometimes he helps me out by pointing out things I wasn’t familiar with.
Strike partnerships:
Business development may not sound sexy, but it works well. There are
already people in your space with whom you can potentially work because
they are not your direct competitors.For example, I just struck a deal with Cyberchimps, who provide WordPress themes. Some of their themes are paid, while others are free.Together, we will be offering more marketing-friendly themes—not just
from a code perspective but also from a design perspective. It will
take six months for this deal to fully go live, but once it does, it
will help me generate more traffic.This partnership will allow them to attach “marketed by Neil Patel”
links to the bottom of each of their themes. To ensure that I don’t get
penalized by Google, the links will be “no-followed,” but they still
should drive good referral traffic.How did I get this deal? And, more importantly, how can you get a
similar deal? Well, I emailed around 30 people in the space telling them
that I have an idea that will help them grow their businesses faster.Some people responded, while others didn’t. I got on the phone with
those who responded and pitched my idea to them. I broke down how it
would separate them from other theme providers, and I even explained the
benefit to me.Once I had all the conversations and a few people said yes, I decided with whom I wanted to work.
Write more often:
I used to publish blog posts on NeilPatel.com once a week. Over time, I ramped it up to twice a week.Here is my monthly traffic when I was posting once a week:
And here is the traffic after I started posting twice a week:
As you can see, the more frequently you post, the more search traffic you will receive, assuming your content is high in quality. My goal is to ramp up my personal blog to three posts a week as that will help me hit the 100,000 monthly visitor mark really fast. The only issue is finding the time…
Conclusion:
Growing your blog traffic doesn’t have to be rocket science. Follow
the steps above, and you too will be able to get more traffic.Sure, your growth rate may not be as rapid as mine (as I am able to
leverage my name to get certain deals done), but still—you should see
more traffic.If you had to pick just one thing to follow, consider writing long,
detail content. What I learned by blogging on NeilPatel.com is that
content that’s between 4,000 and 8,000 words does extremely well in
search engines.
Disclaimer:-
All content provided on this article is taken from Neil Patel blog
www.quicksprout.com for informational purposes only. The owner of this
blog makes
no representations as to the accuracy or completeness of any information
on this site or found by following any link on this site.


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